Return to winstonwrites.com | Get future articles as emails
Every single person has MANY things in their life that started because of one thing but became focused on something else. Everyone has started spending their time with a company, a story, a product, and later found a different and better reason to continue.
“We started by talking about X, but the real value ended up coming from Y” — your first message doesn’t have to be about the same thing as your final message.
The topic you try to start a conversation with a prospect with doesn’t have to be the main topic or the final one. You can start with something they’re interested in that’s a small part of what your company does.