Dean Waye https://validator.w3.org/feed/docs/rss2.html Be Careful: They Don’t Want You (Yet) What Your CMO Is Trying To Do Up Close From The Start An Autopsy of Imagination: Technology didn’t kill Kodak and Blockbuster Services About AI Makes Your SWOT Analysis a Strategic Sedative. Here’s What to Do Instead The Generative AI Trap: Not Just Average… Predictable How It Works AI is Your Analyst, Not Your Strategist The Future of B2B Outreach Portfolio The Hook How CMOs Can Create Breakthrough Messaging After an Acquisition Value Pricing From Bug to Feature: How a Founder’s “Flaw” Became a Brand’s Genius The Efficiency Trap: How Obsessing Over CAC and LTV Kills Your Brand ”The Customer is Always Right” is Dead Stitch Design Order Page Subscriptions 2025 There Are 2 Kinds of Copywriters Kelli Schutrop and Tamar Yaniv Nobody does what you don’t ask them to Sofiane Morouche and Jim Rowe The Future of B2B Outreach Introduction emails that don’t work (part 1) The Way to Write To Strangers What are “gut” questions? How to be less professional How to get attention when you’re boring Shortcut your way to the closest dollar How to create urgency in your B2B outreach Be Today’s Welcome Distraction People are fantastic at recognizing when you put in no effort. How cold sales messages cut through (3 ways) Tuan Tu You’re actually in the entertainment business Laura Brooks The Cold Outreach Split It’s okay to start in a different place The 11 Most Common Cold Sales Message Styles, from Conventional to Creepy The Shortcut is the Ballgame in B2B Fun with Headlines The key ingredient you’re missing Don’t sell what you sell. Sell what they buy. Alexander Ferenczi and Dina Wasmer Don’t say YOUR to your prospects (B2B introduction emails p.2) David Harold and Karim Syed Akbar Jaffer B2B Copywriting + Testing