“ We used The Hook for my own company. Then for a client. Now I’m a regular in the Dean Waye ecosystem.” -Melanie
That’s a serious disconnect.
The Hook Messaging Clinic fixes it.
The Hook literally hands you one of the rarest things in Marketing: you, in their story.
“Dean explains everything, shows you your own stuff in ways you’ve never thought of before, and then he writes for you. When he’s done, you just paste what he wrote into your website, your emails, your two pager, whatever. Total game changer.” – Jess
Everything we put into in your workbook, you can use for all your future sales marketing pieces.
But included in the bundle is one (1) of these:
(The webpage and LinkedIn page options are the most popular.)
For just $999 (until July 5th 2024).
Everything you see on this website, every client reference, every portfolio showpiece, everything — was made with The Hook.
“You only need to do The Hook once… everything else Dean or another copywriter might need in the future is right there in your workbook” – Alan
You can’t look at your own business and messaging objectively. And even if you could, you can’t write like an advertising copywriter.
The Hook puts everything together for you. It’s a single bundle.
And all you have to do is answer some questions.
There’s no easier or faster way to get yourself into your prospect’s head than The Hook.
“This gave me everything I needed to talk about my business. In one step.” – Sherrie
“I’m a marketer, so I KNEW I needed to talk to my audiences about them, not about me. Putting the 1-1 with Dean on my calendar meant I had a deadline to fill in the workbook. Now I’ve been using the results of my session for 3 years in my business, and that homepage works for me every day.” – Jen
“Just understanding Assertive vs Aggressive in how I talk about myself, and when to sound aspirational, changed everything about how I talk to people. I haven’t changed one word on my LinkedIn page since Dean wrote it.” – Patricia
I’m Dean. I write from a studio in North Carolina. I’m a copywriter, first and foremost.
95% of copywriters write blog posts, social media posts, and articles so people will find them on Google and LinkedIn.
Those readers are interested in a topic, or a product, and find their way into the company’s marketing.
That’s great. It has its place.
I’m the other kind of copywriter. I figure out the first thing companies should say, to draw their prospective customers in.
Then I write it.
I don’t rely on people being interested in you. I get paid to spark interest in people who either don’t know you, or don’t think you’re for them.
The Hook is how I figure out what to say.
Learn to connect with tomorrow’s customers in about 5 minutes a week.