You should probably delete that line or phrase you wrote.

The one you keep re-reading because it’s so clever.

It’s penned self-love.

Writing + reading is a joint experience. Preserving a line you should have cut, because it makes YOU feel good, is bad.

There’s a 12-letter word for willful self-pleasure like that. I won’t spell it out, but here it is with no vowels: mstrbtn.

Focus on your reader, and the experience they’re going to have.

Do your work, and most of their work.

Be that kind of writer.

(And if it really is a clever line, store it in a text file, created for exactly such writing)

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