Farmers write for interested people.
Hunters (like me) get new people interested.
Different psychology. Different skillset.
Farmers write blog posts, articles, and content.
“Accenture, Chief Outsiders, SalesXceleration, Wolf’s Edge and countless solos… no one writes for more fractionals, their clients, and billion dollar companies than Dean.”
If you’re a fractional CMO or CRO you’ve probably read something I wrote. No one writes for more fractionals (and their clients) than I do.
Especially when that client lives or dies by some metric or score and that needle needs to MOVE.
I probably wrote for a fractional executive company you lost a sale to (because their messaging was ‘more profesional’). And I host the “Fractional CMOs & The 90-Day Win” podcast — 250,000 views and counting.
When your client wants sales or marketing messaging that stands out, with words that pull prospects in, contact me.
Can a gripping new marketing approach be invented in 75 minutes?
Yes, with The Hook messaging clinic. It’s where we craft the angles, headlines, and positioning that tell prospects their story, now with your client in it.
This clinic has worked for 300+ CMOs, entrepreneurs, agencies and billion-dollar companies on six continents.
It looks at your client’s message from an outsider’s view to draw them into your client’s world. With questions they never think of (but every prospect does).
Plus, The Hook includes an impressive rewrite of their homepage or landing page. In 5 days.
This clinic, including the copywriting work, is priced far below its value —to be the no-risk baby step that gets your client moving.
“More creativity than any agency.”
– Heather R.
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Learn to connect with tomorrow’s customers in about 5 minutes a week.