WayeCreative | Positioning & Messaging for B2B

When you don't own your category you spend more to get less.

Fractional CMOs bring me in to invent categories that pay.

Walk Me Through It

Trusted by fractional CMOs on every continent.

Companies fractional CMOs brought me into:

Everything starts with THE HOOK

It's a 75-minute positioning workshop that finds your client's breakthrough angle.

400 companies on six continents have completed it.

You get the positioning wedge. Five days later, your first asset is ready to use.

Most engagements start at $2,999 for the Hook + first asset. Credit cards accepted.

The Hook is for 3 fCMO scenarios:

1: You have a new client with a solid product

But they sound like everyone else. You need to prove your strategic value fast.

Do the Hook in week one. Deliver the repositioned homepage in week two. Your client sees themselves differently. Their CEO forwards it to the board. Sales uses the new talk track without being asked.

You're the strategist who cracked the code.

2: The pipeline is stalled

Your client's funnel is broken. Marketing generates leads but Sales can't close. The real problem? No cut-through message for why prospects should choose them.

Fix the message. Give Sales a narrative that buying committees have to talk about. Win rates climb. Pipeline coverage jumps.

You're the CMO who fixed what the last three couldn't.

3: Your client is redefining a market

Now they need a narrative to make prospects think the problem in a new way.

Build the category story. Define who's in, who's out. Create the proof architecture. Competitors scramble to respond. Your client owns the conversation.

You're the CMO who invented the category they now dominate.

Book a 15-minute diagnostic. We'll look at your toughest client.

Example results:

"Dean saw the same team we'd had for fifteen years, named it, branded it, and gave us instant credibility."

"Our customers thought we lagged behind our two biggest competitors in AI. Dean invented a new AI category that judo'd both of them, and made us the one to talk about."

"When we needed a new sales story for a new customer tier, Dean took the metric we were most proud of, inverted it, and gave us the story that Sales used to hook them."

Don't do what the last CMOs did.

You were hired to create momentum they couldn't.

Let's start with 15 minutes.