WayeCreative - B2B Positioning for Fractional CMOs

B2B buyers don't need 20 touches. With the right positioning, it only takes 3.

Fractional CMOs bring me in to make that happen.

Trusted by fractional CMOs on every continent.

Companies fractional CMOs brought me into:

Everything starts with THE HOOK

It's a 75-minute positioning workshop that finds your client's breakthrough angle. 400 companies on six continents have completed it.

The Hook delivers the positioning wedge. Five days later, your first customer-facing asset is ready to use.

Most engagements start at $2,999 for the Hook + first asset. Credit cards accepted.

Use it for 3 fCMO scenarios:

1: You gained a client with a solid product

But they sound like everyone else. You need to prove strategic value fast.

Do the Hook in week one. Deliver the repositioned homepage in week two. Your client sees themselves differently. Their CEO forwards it to the board. Sales uses the new talk track without being asked.

You're the strategist who cracked the code.

2: The pipeline is stalled

Your client's funnel is broken. Marketing generates leads but Sales can't close. The real problem? No cut-through message for why prospects should choose them.

Fix the message. Give Sales a narrative that makes buying committees think "mthe CEO needs to hear this." Win rates climb. Pipeline coverage jumps.

You're the CMO who fixed what the last three couldn't.

3: Your client is redefining a market

Now they need a narrative that makes prospects realize they've been thinking about the problem wrong.

Build the category story. Define who's in, who's out. Create the proof architecture. Competitors scramble to respond. Your client owns the conversation.

You're the CMO who invented the category they now dominate.

Example results:

"Dean saw the same team we'd had for fifteen years, named it, branded it, and gave us instant credibility."

"Our customers thought we lagged behind our two biggest competitors in AI. Dean created a new AI category that judo'd both of them, and made us the one to talk about."

"When we needed a new sales story for a new customer tier, Dean took the metric we were most proud of, inverted it, and gave us the story that Sales used to hook them."