WayeCreative | Micro-Monopolies for Fractional CMOs

When you don’t own your category, you spend more to get less.

Fractional CMOs bring me in to invent micro-monopolies that pay.

Walk Me Through It

Trusted by fractional CMOs on every continent.

Companies fractional CMOs brought me into

Shrink the Territory

We identify the specific, neglected opportunities where your client is already the superior choice.

Claim the Territory

We rewrite the positioning so the client isn't competing on features, but solving a problem no one else claims to solve.

Reap the Profits

With the new micro-monopoly in place, use the fatter margins to fix specific friction points at other parts of the business.

The "Unfair" Advantage: Precision at Speed

The old bottleneck in positioning was research that took months. I use custom AI agents integrated with one of the world’s largest psychometric databases to pressure-test the narrative. We aren't skipping the work; we’re collapsing the "soaking" phase from months into hours. You get 100x the research depth without the month-long wait.

Everything starts with a BLUEPRINT

Part 1: The Hook

A 75-minute high-intensity positioning workshop to extract "tribal knowledge" and find the breakthrough angle. 400 companies on six continents have used this to stop competing on features.

Part 2: The First Asset

Five days after our session, you get the full Blueprint plus your first piece of market-ready collateral (Ads, Homepage, or Video Script) to prove the new narrative immediately.

Engagements start at $4,500 for the Blueprint + asset.
Credit cards accepted.

The Blueprint works for 3 fCMO scenarios:

1: You have a new client with a solid product

But they sound like everyone else. Prove your strategic value fast. Do the Blueprint in week one. Deliver the repositioned homepage in week two.

You're the strategist who cracked the code.

2: The pipeline is stalled

Your client's funnel is broken. Marketing generates leads but Sales can't close. Fix the message. Give Sales a narrative that buying committees have to talk about.

You're the CMO who fixed what the last three couldn't.

3: Your client is redefining a market

Build the category story. Define who's in, who's out. Create the proof architecture. Competitors scramble to respond. Your client owns the conversation.

You're the CMO who invented the category they now dominate.

Book a 15-minute diagnostic. We'll look at your toughest client.

"Dean saw the same team we'd had for fifteen years, named it, branded it, and gave us instant credibility."

"Our customers thought we lagged behind in AI. Dean invented a new AI category that judo'd both of them, and made us the one to talk about."

"When we needed a new sales story for a new tier, Dean took the metric we were most proud of, inverted it, and gave us the story that Sales used to hook them."

Don't do what the last CMOs did.

You were hired to create momentum they couldn't. Let's start with 15 minutes.