Go from Pick Me to Let’s Get Serious
Before you work up a pitch, get that prospect to pay a little for something great.
Put a paid mini-discovery and homepage rewrite at the top of your funnel.
300 clients have been through this process.
Dean walks prospects through a set of entertaining thought-provoking questions, then rewrites their homepage or About page. It’s fast, immediately useful (name a homepage that doesn’t need a rewrite), and shows who’s serious.
This a flat-fee service. Buy as needed, exclusive for fCMOs and agencies. You can white label + resell it to your clients. Dean presents as a member of your team.
And eliminate prospects who weren’t going to hire you anyway.
Give prospects a 'secret' discovery session, bundled with a copywriting deliverable. Get paid.
Charge tire kickers for this top-of-funnel deliverable.
They fill in a thought-provoking workbook (14 questions)
Dean walks them through their answers, then queries and cajoles his way into a story angle.
Dean rewrites their homepage (typically).
Grab 15 minutes with Dean to see how it works.
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Learn to connect with tomorrow’s customers in about 5 minutes a week.