Charge, before you pitch
Before you work up a pitch, get that prospect to pay a little for something great.
Put a paid mini-discovery and homepage rewrite at the top of your funnel.
300 clients have been through this process.
Dean walks prospects through a set of entertaining thought-provoking questions, then rewrites their homepage or About page. It’s fast, immediately useful (name a homepage that doesn’t need a rewrite), and shows who’s serious.
This is a flat-fee service. Buy as needed, exclusive for fCMOs and agencies. You can white label + resell it to your clients. Dean presents as a member of your team.
And eliminate prospects who weren’t going to hire you anyway.
Outside, In
Give prospects a 'secret' discovery session, bundled with a copywriting deliverable. Get paid.
Step 1
Charge tire kickers for this top-of-funnel deliverable.
Step 2
They fill in a thought-provoking workbook (14 questions)
Step 3
Dean walks them through their answers, then queries and cajoles his way into a story angle.
Step 4
Dean rewrites their homepage (typically).
Why it works
Vet 'em
This quick workshop gets serious prospects moving
Agency Level
The copywriting and workshop facilitation are top notch
Get Paid First
Prospects pay in advance, whatever price you like
Happiness
If the client doesn't think it's valuable, Dean will make it right
This has FANS...
Turn a cost of doing business into new revenue.
Grab 15 minutes with Dean to see how it works.
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