When you're a CMO or CRO

There are 2 kinds of copywriters

Hunters write homepages, landing pages, emails, ads, and sales copy.

Farmers write blog posts, articles, and ‘content‘.

Different psychology. Different skillset.

You need both.

(I’m the first one.)

Hi, I'm Dean.

I'm the most popular copywriter for fractional CMOs and CROs.

They have high-stakes problems.
Impossible deadlines.
And need to wow their client.
Fast.

Perfect for a hunter copywriter. 😎

“Wolf’s Edge, Chief Outsiders, SalesXceleration, Fractionals United, Fractional Connections, Catipult, and countless solos… no one writes for more fractionals (and their clients) than Dean.”

Let's start.

If you’re a fractional CMO or CRO you’ve probably read something I wrote. No one writes for more fractionals (and their clients) than I do.

Especially when that client lives or dies by some metric or score and that needle needs to MOVE.

I’m also the copywriter for multiple fractional groups and organizations. I probably wrote for a fractional executive company you explored. And I host the “Fractional CMOs & The 90-Day Win” podcast — 250,000 views and counting.

When your client wants messaging and positioning that stands out, and words that pull prospects in, contact me.

Step 1: The Hook

Tells their story — in 2 seconds.

Can a gripping new marketing approach be invented in 75 minutes?

Yes, with The Hook messaging clinic. It’s where we craft the angles, headlines, and positioning that tell prospects their story, now with your client in it.

This clinic has worked for 300+ CMOs, entrepreneurs, agencies and billion-dollar companies on six continents.

It looks at your client’s message from an outsider’s view to draw them into your client’s world. With questions they never think of (but every prospect does).

Plus, The Hook includes an impressive rewrite of their homepage or landing page. In 5 days.

This clinic, including the copywriting work, is priced far below its value —to be the no-risk baby step that gets your client moving.

Agencies and CMOs use my Hook workshop to create pro level brand messaging.

This is one of the best values around. Clients go from talking AT prospects, to talking TO them, and Dean even provides some copywriting.

Karl Phillips, Agency Owner

Dean's focus is finding an easy, interesting path to get prospects into a relationship with your client. It’s such a great concept, and expertly executed.

Katie Walter, fCMO

This is so well suited to tech clients. Dean understood everything the client threw at him, and still got them to a single core message. Highly recommended.

Trisha Hendrickson, Agency Owner

Note: your clients can’t hire me without you

Creating great tiny stories

Step 2: Get incredible copywriting
at fixed prices.
Then add a markup, or don’t.

I've written for audiences of millions...

and many (many) thousands.

Put more of the right people into a sales meeting

Homepages

Cold Emails

Sales Emails

Digital Ads

1-Pagers

Signs

Postcards

Video Scripts

Sales Scripts

Marketing Emails

Print Ads

Landing Pages

Be the fractional CMO or CRO to make clients say “damn, I’m glad you’re on our side!”

Add me to your network of specialists

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