Get ready…

Welcome! Here’s what to expect. This podcast is absolutely FREE in every way for you, but it IS structured differently than any other podcast. When we meet to get you set up, you’re going to get a calendar link to book your recording session. Typically, we book 3 months out. There are 2 guests in […]

Fix The 9 Problems With Your Webinars

Fixing Your Webinar’s Problems You know how to do a B2B webinar. You know how to use the webinar software, and how to go live. Now you want to actually succeed with webinars. This book fixes the 10 biggest problems you’re facing. It’s blunt. It doesn’t pull any punches. And it’s prescriptive. Just do what […]

Val Brown

Val Brown | Fractional CMOs & The 90-Day Win This video is a podcast interview with Val Brown discussing the role and strategies of fractional Chief Marketing Officers (CMOs) in achieving significant business wins within the first 90 days of engagement. ConclusionFractional CMOs focus on addressing growth issues, conducting thorough audits, and ensuring clear communication […]

Wendy B Gratereaux and Bill Odell

Wendy B Gratereaux and Bill Odell | Fractional CMOs & The 90-Day Win This video is a podcast interview with Wendy B Gratereaux and Bill Odell discussing the role and strategies of fractional Chief Marketing Officers (CMOs) in achieving significant business wins within the first 90 days of engagement. ConclusionFractional CMOs play a crucial role […]

Be The Dishwasher.

Dishwashers let us forget about our dishes problem for a while. We have to load, and unload, but while they’re working we can forget about our dirty dishes problem — it’s being handled. How nice for our customers when we can do this for them, and how worth paying for, too. Are you telling prospects […]

Unique isn’t different

From a reader… “What if I’ve figured out how I’m different, but the message isn’t helping?” A little digging, and this turned out to be our old nemesis, “Unique”. Unique sucks. Because (and I’m using ‘literally’ in its correct form…) literally everything is unique. You could pick up a stone from the ground, hand it […]

Marketing in 3 sentences:

Marketing, in 3 sentences: “I need to tell some number of strangers who I am and what I sell. So enough of them see it as the way to flip their negative present into a positive future. And feel that paying me is the way to get to that positive future.”

Selling, in 3 sentences

Selling, in 3 sentences: “I need to tell the right people what I sell. So enough of them see it as the way to flip their negative present into a positive future. And feel that paying me is the way to get to that positive future.” Just a reminder of the basics. Sometimes we focus […]

short story

This email saved my business a few years ago. I put together a list of 342 chief technology officers, at small firms. I send them this story. It yielded enough calls to generate a couple of clients. One client, Curiosity Stream, was just fantastic to work with, and a lot of my earliest show-off-able work […]

Kate’s problem

Kate just found out the client she really wanted to land, won’t. They didn’t even reach out and tell her. She had to follow-up with them. They said she was a finalist. They said the decision was to go in a ‘different direction’. That felt like saying any direction except towards her. Kate will never […]

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