What does he do?

Companies want to say a lot of things. I figure out what goes first. Reshape it to get through. Repeat. So people get curious. And engage. Old: Proposed: It’s everything you’d want a job to be — useful, valuable, creative, hard, and paid for. 😀

First, Say This To Them

Last week I did a closed session with the 4,000-member strong Fractionals United. Karina Mikhli has done an incredible job building that community. The session was a tutorial about how to create a HOOK. (That’s a headline or first sentence that makes the reader want closure through knowledge). And I let everyone in on the […]