I’m 300 times into figuring out how to make a person, company or product ‘different’.
281 wins.
Figuring out an ‘angle’ is so valuable. And since it doesn’t cost anything (unless you pay someone like me), the ROI is NUTS — sky-high.
5 lessons from 300x:
- The smaller you are the harder it is to stand out, and the more it matters.
- You don’t have to stand apart from everyone, everywhere… just the tiny universe your prospect is talking to or looking at.
- If you can demo HOW you do what you do (not everyone can), that’s gold. and could be as easy showing how you do something in excel, to a live audience.
- You can iterate and refine your difference over time. In fact, you should.
- It’s a useful difference if prospects remember it.
And a bonus: a good differentiator tells a story.
“I write the first thing you tell prospects.”
That took a while. It was worth it.
PS: I have live events on LinkedIn Live and YouTube happening in March and April.
If you’d enjoy being a co-host or on-camera guest reply back.
Here are the options (in your reply, tell me the # you’re interested in):
- A live session where I rewrite website headlines in real-time and you help me brainstorm. People will suggest URLs in the chat.
- A live session where we look at marketing agency websites and help them stand out. Agency homepages are NOTORIOUSLY generic (sorry, they are).
- A showcase where everyone gets a few minutes to show an aspect of the problem they solve for customers, or a tool they use and want to tell people about.