Yiz Segall and Pete Jarvis | Fractional CMOs & The 90-Day Win
This video is a podcast interview with Yiz Segall and Pete Jarvis discussing the role and strategies of fractional Chief Marketing Officers (CMOs) in achieving significant business wins within the first 90 days of engagement.
Conclusion
Fractional CMOs focus on evaluating existing marketing strategies, assessing technology and financial relationships, and aligning marketing efforts with company goals. They emphasize the importance of understanding customer needs, eliminating silos, and achieving early wins to build momentum and trust within the organization.
Key points
🔍 Technology Assessment: Evaluating the relationship between marketing and technology to understand its impact on overall marketing strategies.
📊 Budget Review: Analyzing recent spends to identify any misallocation of resources and areas for improvement.
🗣️ Strategic Vision: Ensuring the CEO and leadership have a clear and realistic strategic vision for the company.
📈 Early Wins: Identifying and implementing early wins, such as optimizing existing marketing processes and improving customer journey interactions.
💡 Customer Insights: Conducting customer research to gain insights into their needs and preferences, which helps in tailoring marketing strategies.
🤝 Silo Breakdown: Addressing departmental silos to ensure a unified approach to marketing and customer needs.
🚀 Execution and Resources: Ensuring that marketing plans are realistic and executable with the available resources.
👥 Stakeholder Engagement: Engaging key stakeholders early on to ensure alignment with the company’s vision and strategy.
🧠 Marketing Education: Educating clients on the complexity of marketing and setting realistic expectations regarding timelines and outcomes.
📋 Long-term Objectives: Developing a comprehensive marketing strategy that includes both short-term and long-term goals.
Summary
- Introduction: The podcast introduces the topic of fractional CMOs and their impact within the first 90 days.
- Pete’s Background: Pete discusses his experience in marketing, emphasizing the importance of technology in marketing and the need for a thorough assessment of marketing technology.
- Budget and Reporting: Pete highlights the importance of reviewing budgets and reporting to identify any misallocation of resources.
- Yiz’s Background: Yiz shares his experience in various industries, emphasizing the importance of strategic vision and realistic goals for successful marketing.
- Early Wins: Both guests discuss the importance of achieving early wins, such as conducting customer interviews and optimizing marketing processes.
- Customer Journey: Yiz focuses on understanding the customer journey and ensuring that marketing strategies are aligned with customer needs.
- Silo Breakdown: Addressing departmental silos to ensure a unified approach to marketing and customer needs.
- Marketing Education: Educating clients on the complexity of marketing and setting realistic expectations regarding timelines and outcomes.
- Execution and Resources: Ensuring that marketing plans are realistic and executable with the available resources.
- Long-term Strategy: Developing a comprehensive marketing strategy that includes both short-term and long-term goals, tailored to the company’s needs.