Oh, they’re all 4 good
Customers put you into 1 of these 4:
Essential (to live, or to feel happier)
A treat (when you feel you deserve it)
Optional (can always take it or leave it)
Sure, definitely, but not right now
There’s nothing wrong with any category.
But thinking you’re in one category, when you’re in another, can get pretty frustrating (and expensive).
