B2B Positioning & Marketing Strategist
Specializing in challenger brand strategy and category disruption for CMOs, CROs, and private equity-backed technology firms.
Dean develops asymmetric messaging and go-to-market (GTM) strategies that create decisive sales momentum. His core philosophy is that market leadership requires solving problems upstream.
He challenges the formulaic marketing that causes most B2B companies to blend in, focusing instead on finding a unique, defensible market position rooted in challenger thinking.
Identifying positions competitors cannot replicate
Breaking through market noise with decisive messaging
Messaging that engages sophisticated B2B buyers
GTM strategies that drive measurable results
Proprietary analysis of customer language, competitor claims, and broad industry narratives to uncover hidden market insights.
Rigorous root cause analysis applied to market datasets to identify gaps, whitespaces, and differentiation opportunities.
Development of foundational 'source copy'—a strategic messaging framework that guides all sales and marketing communications.
Top-ranked Global Sales Director with deep experience in enterprise environments. Learned firsthand what messaging engages sophisticated enterprise buyers in high-stakes deals.
Project Manager consistently ranked in the top 2% of 105 PMs for turning around distressed projects. Developed expertise in complex problem-solving and strategic thinking.
Transform your B2B marketing with asymmetric messaging and challenger brand strategy that creates decisive sales momentum.
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