How to 2x revenue:
Double your sales force.
Double your ad spend.
Or double replies
from one percent, to two.
You need a hunter copywriter.
The Complex Sale Pits Stronger Needs Against Weaker Options
B2B Marketing talks to leads not prospects
They talk to the masses. Sales needs individuals who want meetings.
Salespeople are great in the room...
But getting strangers to come closer, at scale, isn't their job. And BDRs struggle to resonate with decision makers.
Complex sale writers are rare
Maybe 200 in the United States carried a bag and did marketing, product marketing and sales enablement for global firms.
Go from Please Pick Me, to Let’s Get Serious
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