My ‘pricing mentor’ explained the difference between price disappointment and price surprise. Like most small businesses, pricing is oftentimes vexing. 


Here’s the advice…


“When you quote someone your price and they sound disappointed, they’re not disappointed in you. 


They’re disappointed because they want it but costs more than they hoped. 


If they think you charge more than it’s worth, they’re not disappointed — they’re surprised. 


Different emotions. 


So when they’re disappointed, that’s not a cue to lower your price. And if they’re surprised by the price, but others are happy to pay it, they’re probably not the customer for you.”


**This made me feel better. **

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