Oh, like a switchboard
Note: This idea helped me a lot. I hope it helps you, too. It’s from an old, tiny book called The Art of Profitability that lists about two dozen concepts like this. It’s an easy read.
In small-business marketing, a switchboard is a business who needs to find the same customers you do, but they’re not a competitor.
So, a small business accountant might be a switchboard for a small business lawyer.
This is different from a referral.
A switchboard is someone who already spends their time and money to find and sell to ‘your’ customers.
You might want to help them do that.
Bonus tip: when your switchboard get hired, that’s a good indication that the ultimate customer has money to spend. So not only is focusing your attention on growing your set of switchboard customers/partners more efficient and less expensive for you — it’s also an easy way to qualify prospects.
PS No more emails this week. Have a great weekend!
Sorry, I’m Dean Waye
6380 Lamshire Rd, Kernersville, USA
I remind people about human-to-human marketing stuff that everyone forgets. If you don’t want my next email, please …