Fix The 9 Problems With Your Webinars

Fixing Your Webinar’s Problems You know how to do a B2B webinar. You know how to use the webinar software, and how to go live. Now you want to actually succeed with webinars. This book fixes the 10 biggest problems you’re facing. It’s blunt. It doesn’t pull any punches. And it’s prescriptive. Just do what […]

Tim Hillison and Prakash Nagpal

Tim Hillison and Prakash Nagpal | Fractional CMOs & The 90-Day Win This video is a podcast interview with Tim Hillison and Prakash Nagpal discussing the role and strategies of fractional Chief Marketing Officers (CMOs) in achieving significant business wins within the first 90 days of engagement. ConclusionFractional CMOs focus on aligning marketing strategies with […]

Debbie Oster and Joe Fitzpatrick

Debbie Oster and Joe Fitzpatrick | Fractional CMOs & The 90-Day Win This video is a podcast interview with Debbie Oster and Joe Fitzpatrick discussing the role and strategies of fractional Chief Marketing Officers (CMOs) in achieving significant business wins within the first 90 days of engagement. ConclusionFractional CMOs emphasize the importance of having clear […]

Mark Evans and Mosheh Poltorak

Mark Evans and Mosheh Poltorak | Fractional CMOs & The 90-Day Win This video is a podcast interview with Mark Evans and Mosheh Poltorak discussing the role and strategies of fractional Chief Marketing Officers (CMOs) in achieving significant business wins within the first 90 days of engagement. ConclusionFractional CMOs emphasize the importance of aligning expectations, […]

Peter Geisheker

Peter Geisheker | Fractional CMOs & The 90-Day WinThis video is a podcast interview with Peter Geisheker discussing the role and strategies of fractional Chief Marketing Officers (CMOs) in achieving significant business wins within the first 90 days of engagement. ConclusionFractional CMOs focus on identifying niche markets, simplifying messaging, and achieving measurable goals. They emphasize […]

What does he do?

Companies want to say a lot of things. I figure out what goes first. Reshape it to get through. Repeat. So people get curious. And engage. Old: Proposed: It’s everything you’d want a job to be — useful, valuable, creative, hard, and paid for. 😀

the question that kills attention

… is a question. Virtually all questions, as a headline, subject line, or opening line, kill reader attention. Because when you ask a question up front, you push labor onto the reader before the reader knows you’re worth it. People think questions are cheap easy engagement. They’re not. A great question is a masterpiece. There […]

Switch Boards

Oh, like a switchboard Note: This idea helped me a lot. I hope it helps you, too. It’s from an old, tiny book called The Art of Profitability that lists about two dozen concepts like this. It’s an easy read. In small-business marketing, a switchboard is a business who needs to find the same customers […]

I was laid off 5 times in 30 minutes

Years ago, when my manager called me on a Friday afternoon (never a good sign) I just knew I was being laid off. But this isn’t about being laid off. It’s about starting communications with the main point. Our Skype call (remember Skype?) kept dropping. So what should have been a rip-off-the-bandaid short session kept […]

First, Say This To Them

Last week I did a closed session with the 4,000-member strong Fractionals United. Karina Mikhli has done an incredible job building that community. The session was a tutorial about how to create a HOOK. (That’s a headline or first sentence that makes the reader want closure through knowledge). And I let everyone in on the […]