Oh, they’re all 4 good
Customers put you into 1 of these 4: Essential (to live, or to feel happier) A treat (when you feel you deserve it) Optional (can always take it or leave it) Sure, definitely, but not right now There’s nothing wrong with any category. But thinking you’re in one category, when you’re in another, can get pretty frustrating […]
Oh, show me your box
Here’s why marketing is such an awesome and terrible profession. Everyone wants you to be in a box. You resist being put in a box. You don’t want to be 1-dimensional. (who does?) Everyone else wants you to be 1-dimensional so they can understand you (or your Busines, or your product), using the least amount of labor. And they have all the money. […]
Oh, like a switchboard
Note: This idea helped me a lot. I hope it helps you, too. It’s from an old, tiny book called The Art of Profitability that lists about two dozen concepts like this. It’s an easy read. In small-business marketing, a switchboard is a business who needs to find the same customers you do, but they’re not a competitor. So, a […]
Oh, just smile through it
In B2C you can be vulnerable. You can absolutely talk about your problems with weight gain: “I used to be big. When you’re big, people stop seeing you. They disrespect you. They act like words don’t hurt. They act like being hurtful doesn’t matter. They think you’ll never change. They’re wrong. In the […]
It’s 2024
Oh, it’s 2024? Since 2024 should be the most important year in marketing, ever, I’m going to send some emails over the next few weeks. I’ll make them the most useful ones in your inbox. Cheers, dean PS when you were a kid, did you realize you’d be an adult, and working, in the third decade of […]