An Autopsy of Imagination: Technology didn’t kill Kodak and Blockbuster

By Dean Waye & Alan Gonsenhauser When corporate giants collapse, the story usually gets simplified into a tech morality tale: disrupt or die. Kodak was killed by digital cameras. Blockbuster was steamrolled by Netflix. These stories are neat, satisfying, but dead wrong. Neither company was destroyed by technology. They were destroyed by a failure of […]

Free: Get Inside Customers’ Heads

Learn to connect with tomorrow’s customers with Dean’s most popular books, free.