Make clients afraid to lose you

Top fractional CMOs call
Dean, first.

(and CROs think his number is ‘911’)

"Wolf's Edge, Chief Outsiders, SalesXceleration, Fractionals United, Fractional Connections, Catipult, and countless solos... no one writes for more fractionals (and their clients) than Dean."

Clients are never easy

They Ghost You

Most fractional CMOs have a tough time standing out.

They Hesitate

Clients want immediate progress.You can't offer that.

They Resist

Once you sign, the clients complicate the messaging.

Dean pulls clients into your world.
And pulls prospects into theirs.

Tells their story — in 2 seconds.

Step 1: The Hook

Can a gripping new marketing approach be invented in 75 minutes?

Yes, with The Hook messaging clinic. It’s where we craft the angles, headlines, and positioning that tell prospects their story, now with your client in it.

This clinic has worked for 300+ CMOs, entrepreneurs, agencies and billion-dollar companies on six continents.

It looks at your client’s message from an outsider’s view to draw them into your client’s world. With questions they never think of (but every prospect does).

Plus, The Hook includes an impressive rewrite of their homepage or landing page. In 5 days.

This clinic, including the copywriting work, is priced far below its value —to be the no-risk baby step that gets your client moving.

Agencies and CMOs use the Hook to create pro level brand messaging in days.

This is one of the best values around. Clients go from talking AT prospects, to talking TO them, and Dean even provides some copywriting.

Karl Phillips, Agency Owner

Dean's focus is finding an easy, interesting path to get prospects into a relationship with your client. It’s such a great concept, and expertly executed.

Katie Walter, fCMO

This is so well suited to tech clients. Dean understood everything the client threw at him, and still got them to a single core message. Highly recommended.

Trisha Hendrickson, Agency Owner

Note: your clients can’t hire Dean without you (but they’ll want to)

Creating great tiny stories

Step 2: Get incredible agency-level copywriting
at fixed prices.
Then add a markup, or don’t.

Dean has written for audiences of millions

and many (many) thousands.

Give your client the writing quality top brands use

Webpages

Emails

Sales Aids

[94% of projects finish before the credit card bill arrives.]

A note from Dean

If you’re a fractional CMO you’ve probably read something I wrote. No one writes for more fractional CMOs (and their clients) than I do.

I’m also the behind-the-scenes (and sometimes on-screen) copywriter for multiple fCMO groups and organizations. I probably wrote for a fractional executive company you explored. And I host the “Fractional CMOs & The 90-Day Win” podcast on YouTube — 150 fCMO guests and counting.

It’s my job is to impress your client. And your next client. And your next.

Be the first fractional CMO to make them say “damn, I’m glad you’re on our side!”

Add Dean to your network of specialists

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