What does he do?
Companies want to say a lot of things. I figure out what goes first. Reshape it to get through. Repeat. So people get curious. And engage. Old: Proposed: It’s everything you’d want a job to be — useful, valuable, creative, hard, and paid for. 😀
penning self-love
You should probably delete that line or phrase you wrote. The one you keep re-reading because it’s so clever. It’s penned self-love. Writing + reading is a joint experience. Preserving a line you should have cut, because it makes YOU feel good, is bad. There’s a 12-letter word for willful self-pleasure like that. I won’t […]
the question that kills attention
… is a question. Virtually all questions, as a headline, subject line, or opening line, kill reader attention. Because when you ask a question up front, you push labor onto the reader before the reader knows you’re worth it. People think questions are cheap easy engagement. They’re not. A great question is a masterpiece. There […]