Marketing in 3 sentences:
Marketing, in 3 sentences: “I need to tell some number of strangers who I am and what I sell. So enough of them see it as the way to flip their negative present into a positive future. And feel that paying me is the way to get to that positive future.”
Selling, in 3 sentences
Selling, in 3 sentences: “I need to tell the right people what I sell. So enough of them see it as the way to flip their negative present into a positive future. And feel that paying me is the way to get to that positive future.” Just a reminder of the basics. Sometimes we focus […]
short story
This email saved my business a few years ago. I put together a list of 342 chief technology officers, at small firms. I send them this story. It yielded enough calls to generate a couple of clients. One client, Curiosity Stream, was just fantastic to work with, and a lot of my earliest show-off-able work […]
Kate’s problem
Kate just found out the client she really wanted to land, won’t. They didn’t even reach out and tell her. She had to follow-up with them. They said she was a finalist. They said the decision was to go in a ‘different direction’. That felt like saying any direction except towards her. Kate will never […]
You’re sweet.
When you copy-pasted my email into a your LinkedIn post, that was really nice, thank-you for doing that. When you forwarded an email to someone to help them out, that was really nice, thank-you for doing that. And it was my privilege to help your friend. When you replied to one of the emails to […]
tell your story, pls
I’m 300 times into figuring out how to make a person, company or product ‘different’. 281 wins. Figuring out an ‘angle’ is so valuable. And since it doesn’t cost anything (unless you pay someone like me), the ROI is NUTS — sky-high. 5 lessons from 300x: The smaller you are the harder it is to […]
A story: we aren’t close, but I like her (if that makes sense).
Do you know someone and you think it’s INSANE that new clients aren’t rushing to buy from them? That’s Amy. Amy and I aren’t close. But I like her. She’s on her own as a solopreneur. She wants to help companies develop a go-to-market strategy. No one is hiring her. She’s posting on LinkedIn like […]
Sheila Rondeau
Sheila Rondeau | Fractional CMOs & The 90-Day Win This video is a podcast interview with Sheila Rondeau discussing the role and strategies of fractional Chief Marketing Officers (CMOs) in achieving significant business wins within the first 90 days of engagement. ConclusionFractional CMOs focus on assessing engagement strategies, achieving early wins, and aligning marketing efforts […]
Tracy Wehringer and Tenisha Griggs
Tracy Wehringer and Tenisha Griggs | Fractional CMOs & The 90-Day WinThis video is a podcast interview with Tracy Wehringer and Tenisha Griggs discussing the role and strategies of fractional Chief Marketing Officers (CMOs) in achieving significant business wins within the first 90 days of engagement. ConclusionFractional CMOs focus on assessing data and resources, ensuring […]
Trisha Hendrickson and Drew Friesen
Trisha Hendrickson and Drew Friesen | Fractional CMOs & The 90-Day WinThis video is a podcast interview with Trisha Hendrickson and Drew Friesen discussing the role and strategies of fractional Chief Marketing Officers (CMOs) in achieving significant business wins within the first 90 days of engagement. ConclusionFractional CMOs focus on understanding the business context, asking […]