Agency Pricing

White label, resell, or pass through. It’s your call.

Agency & Fractional CMO / CRO Pricing

Hi, this price list is for agencies and Fractional CMOs/CROs.

You’re free to resell these services to your client at a markup, or just pass along the wholesale prices to your client.

For each client, buy The Hook, it’s where best part of every project happens. For most projects, this is all you’ll need. But you can add Pages and Elements if your project is bigger.

Okay, let’s build your project!

(Each client requires the OIW)

The Hook

($1,199, required step)

The Hook is a messaging clinic, where we craft the angles, headlines, and positions that tell prospects their story, with you or your client in it.

This is how Dean finds (or invents) the sales story, the Halo Niche, and the ideas and concepts that’ll grip prospects.

Over 300 companies have done this clinic. Bring up to 3 other people from your client’s company, including non-marketers.

The Hook includes a 12-question worksheet, and a 1-to-1 live session (about an hour) with Dean. When it’s done, he’ll write (or fix) something using the new messaging. Like a homepage.

For many projects, this is all you need.

Project bigger than one page? Add on.

Pages ($839 each)

Buy as needed. Includes landing pages, product pages, short video scripts, and 1-pagers for sales teams. Typically 400 words (longer writing is available, check with Dean).

(with Step 1 already purchased)

There are small pieces, too.

Elements ($149 each)

Elements are short pieces, typically 75 words or less.

Examples: marketing/sales emails; encouragement to fill in a form, book a demo or schedule a sales call; website footers and pop-ups; titles for events, and podcast or team member bios.

“Dean, I need help persuading them”

Consultations ($249.99/hr, can include your client)

Sometimes you need help getting buy-in. Because the client understands their business, but doesn’t understand how Marketing needs to talk about that business.

Every week Dean helps fCMOs close deals by putting clients into the right frame of mind.

(OIW purchase NOT required)

Notes

Lead Magnets and booklets are only available by special arrangement, even if they’re under 400 words.

Content writing is not available. This includes blog posts, articles, and social media posts. Additionally, white papers, use cases, and “special reports” are not available.

And, everything Dean works on will be available for his portfolio and other marketing purposes unless agreed to beforehand.

Prices are subject to change. Purchases are made with a credit card. Most projects finish before Visa gets around to billing you.