Free Guide
Be Careful: They Don't Want You (Yet)
Get Noticed by B2B Prospects with emails, ads, and slides
10 counterintuitive, battle-tested, and ready-to-use tips that get you noticed in inboxes and online.
B2B is a different game.
Your audience is rewarded for skepticism. Your customer universe is tiny, limiting test opportunities. Buying decisions involve multiple stakeholders, long sales cycles, and professional communication constraints.
Damn, that's a lot of hurdles, just to get a contract signed. But you can do it, by standing out in B2B-safe ways.
The 10 Principles
01
Give hope
02
Shortcut them
03
Skip to the end
04
Do their work
05
Assert
06
Find safe edges
07
Be against
08
Show scarcity
09
Have fun with math
10
Open strong