Free Guide
Be Careful: They Don't Want You (Yet)
Get Noticed by B2B Prospects with emails, ads, and slides
10 counterintuitive, battle-tested, and ready-to-use tips that get you noticed in inboxes and online.
B2B is a different game.
Your audience is rewarded for skepticism. Your customer universe is tiny, limiting test opportunities. Buying decisions involve multiple stakeholders, long sales cycles, and professional communication constraints.
Damn, that's a lot of hurdles, just to get a contract signed. But you can do it, by standing out in B2B-safe ways.
The 10 Principles
01
Give hope
02
Shortcut them
03
Skip to the end
04
Do their work
05
Assert
06
Find safe edges
07
Be against
08
Show scarcity
09
Have fun with math
10
Open strong
Frequently asked questions
- What is 'Be Careful: They Don't Want You (Yet)' about?
- It's a free guide covering 10 counterintuitive principles for getting noticed by B2B buyers who are paid to be skeptical. The tips apply to cold email, LinkedIn outreach, ads, and sales decks — any channel where your buyer hasn't asked to hear from you yet.
- Who is this guide for?
- B2B marketers, sales teams, and founders who sell to small, skeptical customer universes — where you cannot afford to burn budget testing messages that do not land. Especially useful for companies in niche markets or selling to senior enterprise buyers.
- Why do B2B buyers resist outreach?
- Enterprise and senior B2B buyers are professionally rewarded for skepticism. They receive more outreach than they can process, so they filter aggressively. Standard B2B messaging fails because it leads with the seller's story instead of the buyer's problem. The 10 principles in this guide are designed specifically to break through that filter.
- Is the guide really free?
- Yes. You sign up with your email and get instant access. No credit card required, no upsell in the confirmation email.