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By Dean Waye & Alan Gonsenhauser When corporate giants collapse, the story usually gets simplified into a tech morality tale: disrupt or die. Kodak was

By Dean Waye & Alan Gonsenhauser In today’s boardrooms, two metrics dominate the conversation: Customer Acquisition Cost (CAC) and Lifetime Value (LTV). These numbers are

By Dean Waye & Alan Gonsenhauser It’s time to kill this phrase. It’s hurting your business. It’s hurting your people. And it’s definitely hurting your