"Dean, no one replies to us. Help!"
Got 10 seconds?
There’s one reason to read this page:
B2B prospects ignore you.
I figure out how to communicate your value in seconds.
So prospects ask for a meeting.
-Dean
Hi, I'm Dean.
I create the first thing companies say.
I do it with a messaging clinic called The Hook.
In this workshop you are you (obviously).
I play the prospect you want to hook.
And I’m also the writer who hooks them.
400 companies on six continents have bought the Hook.
Some use it for LinkedIn Outreach (including me)
Others need a webpage that converts.
Some need a sign that works in 1 second…
And others want emails so gripping, even the founder gets pulled in.
However you make your first approach
The Hook is the first step to doing it right.
“When Dean’s done, you just paste what he wrote into your website, your emails, your two pager, whatever. Total game changer.” – Jess
The Hook works because an advertising copywriter, a salesman, and strategist all live in my head (and in my CV).
“ I bought the Hook for my own company. Then I bought it again for a client. And now I’m a regular in the Dean Waye ecosystem 😀” -Melanie
You can’t look at your own business and messaging objectively.
No one can.
The Hook includes everything.
Discovery. Analysis. Copywriting.
Answer some questions about your business. Then get a homepage, brochure, cold message or other collateral that pulls people into your world.
There’s no easier or faster way to get into your prospect’s head.
How does it work?
- You fill in a short questionnaire. The questions are easy. Most are from a prospect’s point of view. Some will seem like they have nothing to do with sales or marketing. Answer them anyway.
- We walk through your answers together. (I’ll add notes, ideas and insights.)
- Start hooking people in seconds.
Who buys the Hook Messaging Clinic?
– CMOs and CROs
– advertising agencies
– fractional CMOs and CROs (for their clients)
– consultants, coaches, and freelancers
– branding agencies
– big companies with a product or service that’s new or stagnant
Note: Everything you see on this website, every client reference, every portfolio showpiece, everything — was made with The Hook.
“Nancy Fox told me about Dean. Ten minutes after meeting him I hired him. I’ve been a CMO (and fractional CMO) for 25 years, and I’ve known a lot of pro copywriters. Dean’s the one I refer to everyone.” – Alan
Why people love The Hook Messaging Clinic:
“Dean slices through everything you COULD say about your business, to the thing you should tell people first. It was exactly what I needed.” – Sherrie
“There’s no way to do The Hook and NOT end up being the obvious choice in a category that your customer cares about” – Jen
“Just understanding Assertive vs Aggressive in how I talk about my business, and when to sound aspirational, changed everything about how I talk to people. I haven’t changed one word on my homepage since Dean wrote it.” – Patricia
You know how to talk about your business.
You know your customers’ pain points.
You know your value.
Let’s turn that into the first thing you say, to get people into meetings.
FAQ:
Q: How long does it take?
A: 75 minutes to review your workbook answers, one to one. Then 5 business days while I write.
Q: Can I buy now and do it later?
A: Yes, use it any time in the next 6 months.
Q: What’s included?
A: A workbook you fill in, one-to-one time for us to discuss your answers, and the writing I do for you. Most companies start with their homepage, but you’ve got options.
Who am I?
Hello from North Carolina. I’m Dean.
I write the first thing you say to a prospect.
I get paid to spark interest in the people who don’t know you, or don’t think you’re for them.
The Hook is how I figure out what to say.
It’s helped 400 companies do that, from solopreneurs to billion-dollar giants.
It’ll help you, too.