People like us, for us
One way to show people that you understand them is to show how a part of their reality is broken. Over at Best Damn Webinar Co, they use a concept called The Gap to open every webinar they write. It grabs the audience’s attention, and keeps it through the following section, where the speaker introduces […]
What you want doesn’t matter, yet
Tech companies do this. You see it in healthcare, and engineering, and manufacturing and especially in consulting. Visit their homepage, and it’s the company telling you who they are and what they do (or what they sell). Hey, sorry, excuse me… Hi, I’m your reader. I’m still a stranger here. Why are you making ME […]