Not disappointed in you.
My ‘pricing mentor’ explained the difference between price disappointment and price surprise. Like most small businesses, pricing is oftentimes vexing. Here’s the advice… “When you quote someone your price and they sound disappointed, they’re not disappointed in you. They’re disappointed because they want it but costs more than they hoped. If […]
make this short promo
I just finished a call with the inimitable Katie Walter. Her client (she’s a fractional CMO) is creating some promo videos (aka sizzle reels), and I gave her my structure for writing them. It’s just 7 steps. Here’s what you want the audience to THINK during the beginning of the the 7 “acts”. […]