"I found a company we should talk to."
Be your prospect's next favorite discovery. B2B + B2C.
You deserve to be noticed.
Educating prospects is Step 2.
Step 1 is getting noticed (by the right people).
Most businesses skip Step 1.
And prospects never discover them.
The Hook fixes that. It’s a messaging clinic used worldwide to perfect “the words to say first”.
It combines what you want prospects to know, and who you want to say them to. Then it creates the compelling idea that makes them curious.
Outside, In
Give prospects a 'secret' discovery session, bundled with a copywriting deliverable. Get paid.
Step 1
Charge tire kickers for this top-of-funnel deliverable.
Step 2
They fill in a thought-provoking workbook (14 questions)
Step 3
Dean walks them through their answers, then queries and cajoles his way into a story angle.
Step 4
Dean rewrites their homepage (typically).
Why it works
Vet 'em
This quick workshop gets serious prospects moving
Agency Level
The copywriting and workshop facilitation are top notch
Get Paid First
Prospects pay in advance, whatever price you like
Happiness
If the client doesn't think it's valuable, Dean will make it right
This has FANS...
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FAQ
A Frequently Asked Question Surrounding Your business
A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering
A Frequently Asked Question Surrounding Your business
A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering
A Frequently Asked Question Surrounding Your business
A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering
A Frequently Asked Question Surrounding Your business
A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering
A Frequently Asked Question Surrounding Your business
A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering
A Frequently Asked Question Surrounding Your business
A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering
A Frequently Asked Question Surrounding Your business
A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering
A Frequently Asked Question Surrounding Your business
A detailed answer to provide information about your business, build trust with potential customers, or help the visitor with a problem they may be encountering
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